W+K Amsterdam is back with yet another sprawling, upbeat, frenetic spot for Heineken, which is part of the brew brand’s global campaign highlighting a man living it up in his cityscape. The latest spot, aptly dubbed “The City,” features a little Elvis swing as our hero goes on the hunt for a mysterious gal with the help of a host of lost business cards. Along the way, he experiences everything that makes his city so vibrant. The look, sound and feel is basically the template of what we’ve come to expect from Heineken ads in recent years, but that’s not necessarily a bad thing. Regarding the campaign concept, which revolves around encouraging men to explore their cities, Heineken global senior brand director Gianluca Di Tondo tells Marketing, “Men of the world want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones.” At the very least, it makes our desk job writing about such experiences rather lame. Credits after the jump.
Executive Creative Directors Mark Bernath & Eric Quennoy
Creative Directors Thierry Albert & Faustin Claverie
Art Director Mike Bond
Copywriter Bern Hunter
Head of Broadcast Production Erik Verheijen
Agency Producer Tony Stearns / Ross Plummer
Head of Planning Martin Weigel
Strategic Planner Nick Docherty
Group Account Director Jordi Pont
Account Director Clare Pickens
Account Manager Jorge Fesser / Thibaud Vincent-Genod
Account Executive Elianne Vermeulen
Head of Design Joe Burrin
Studio Artist Erik Blad
Project Manager Jackie Barbour / Stacey Prudden
Business Affairs Michael Graves
TVC PRODUCTION
PRODUCTION COMPANY TRAKTOR
Director Traktor
Director of Photography Christopher Doyle
Producer Rani Melendez
EDITING COMPANY WORK POST
Editor Richard Orrick
Producer Jane Dilworth
Assistant Editor Charlie Moreton
AUDIO POST 750 MPH
Sound Designer/Mixer Sam Ashwell
Producer Mary-Ann D’Cruz
MUSIC*
Artist / Title Elvis Presley / “Bossa Nova Baby”
Music Supervisor Mary Ramos, Saturday Music Inc.
Publisher / Label Carlin Music Corp. / Sony Music Entertainment
Elvis Presley appears courtesy of Elvis Presley Enterprises, LLC. All rights reserved.
POST PRODUCTION MPC LONDON
VFX Supervisor/Lead Flame Bill McNamara
Producer Anandi Peiris
Colorist George K
PRINT PRODUCTION
Photographer Neil Massey