So, as many of you probably know, CP+B erected its Jell-O “Pudding Face” global Mood Meter in Manhattan last Thursday, but do you know whose face that is gracing the rather noticeable 3D billboard? Well, it’s none other than that of Ian Hart, a former copywriter at Crispin who left Boulder to take on the same title at BBH NY.
From what we hear, CP+B twisted the low-key, private CW’s arm and convinced him to take part in the initial “Pudding Face” photo shoot. Little did he know, though, that the agency would blow his image up and use it in every component of the campaign (he assumed he would just appear in a print ad or two). As a topper, the outdoor Mood Meter sits just two blocks from Hart’s new office. Anyhow, here’s his rather surprised (and understandable) reaction above after seeing it being installed while on his way to lunch. By the way, there’s some NSFW language sprinkled about, so you may want to pop on some headphones.