With the deadline for the AICP Show & Next Awards fast approaching, the “All Art is Advertising” campaign continues on. Having already focused on Michelangelo saving Catholicism with artwork , students at the VCU Brandcenter are switching their attention toward a different renaissance artist/ Ninja Turtle namesake, Leonardo Da Vinci.
Taking a case study approach to the thinking that went into Da Vinci’s famous sketch, “The Vitruvian Man.” Not only did the drawing of an idealized man cause a 300 percent increase in exercise among Italian gentlemen, but they dropped an average of 31 percent in body fat and sexual relations jumped up a whopping 1100 percent. Did Da Vinci’s clever advertising save the entire country? As this video would argue, probably.
So, is your advertising art? You’re probably no Da Vinci, but you can always enter the AICP show by submitting your entry by March 4 at this website. Though I’ve never been to Italy, I’ve been to plenty of Italian restaurants, and I’d blame Italy’s poor diet not on their food content, but on their portion control.