We’ve been hearing about it for a week now, and finally, Leo Burnett has confirmed that it’s won the Firestone account. From what we’ve heard, the agency beat out Cramer-Krasselt and Publicis Dallas for the business. Here’s a statement:
“Bridgestone Americas Tire Operations, LLC (BATO) has named Leo Burnett Worldwide its advertising agency of record for the company’s iconic Firestone brand. Led from the agency’s Chicago headquarters, Leo Burnett will provide strategic and creative solutions for both Firestone brand tires and the company’s Firestone retail brand, Firestone Complete Auto Care.
‘This is an exciting time for our company as we look to invest more in our Firestone tire brand,” said Philip Dobbs, chief marketing officer for BATO. “We’re also excited to have an agency focused on our retail brand – 2,200 stores strong – and bringing fresh thinking to our business and ultimately even deeper meaning to our brand.’
Leo Burnett will begin work on the brand’s business immediately.”