Leo Burnett London launched a new animated campaign for Rice Krispies inspired by children’s imaginations entitled “Imagine That.”
The campaign’s first spot, narrated by a boy named Toby Jones, imagines Rice Krispies co-existing with dinosaurs. Because the Rice Krispies are constantly trampled by the prehistoric beasts, they enlist a tyranosaurus rex to give them its scream. Armed with the warning yell, the Rice Krispies are now safe from being trampled. Now, since the dinosaurs have long since perished, they just snap, crackle and pop. It’s a cute approach, tapping into the distinct charm of children’s anything-goes sense of imagination and pairing it with some fun animation. The 30-second spot premieres on television today, and will make its cinema debut on Friday. Stick around for credits after the jump.
Credits
Project: Rice Krispies ‘Dinosaur’
Client: Paul Humphries – Area Marketing Director, Kellogg Company
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter: Elliott Starr
Art director: Laura Clark
Planner (creative agency): Ian Hilton
Planner (media agency): Nadia Lavelle
Media agency: Carat
Production Company: Hornet Inc /Blink
Directors: Yves Geleyn & Samuel Abraham (Live Action Director)
Producer: Cathy Kwan
Editor: Anita Chao
Music: Huma-Huma Original Music & Sound
Sound Design: Chris Turner @ Jungle Studios
Post Production: Hornet Inc & MPC
Post Producer: Cathy Kwan and Thomas Cole
Agency Producer: Abbie McLean