Is LeBron James poised to be the next digital agency maven? Apparently, SapientNitro thinks so as the shop has not only teamed up with the Miami Heat superstar and his management firm LRMR to not only re-launch lebronjames.com (still in development), but have the athlete help expand its digital and social media platforms. According to the SapientNitro camp, LeBron marks its first sports star/celebrity client. So far, it’s been a good week for the pro baller, who single-handedly defeated the New Jersey Nets last night by scoring 17 straight points at the end to clinch the game minus his partner-in-crime, Dwyane Wade, who was resting his sore ankle.
In a statement, Sapient CMO Bill Kanarick says, “LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways.”