LBi Nabs Xperia, Peroni, Grolsch Digital Biz

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By Kiran Aditham Comment

Well, guess you can call it a hat trick. LBi has not only landed the global digital account for Sony Ericsson’s Xperia handsets, but the agency has also earned global digital AOR status for SABMiller’s  Peroni Nastro Azzurro and Grolsch brands following a “competitive pitch.”

The full-service brief for the latter two brands calls for LBi to handle online content creation and distribution, social media strategy, mobile app development, and online advertising among other things. In a statement, SABMiller’s group global brands director Chris Taylor says, “We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”