Lauren Pleydell-Pearce Joins Wunderman UK as CD

By Erik Oster 

Wunderman UK hired Lauren Pleydell-Pearce as a creative director. She will be responsible for working with the agency’s range of clients, assisting on content, digital and social projects.

Pleydell-Pearce joins Wunderman UK from Fabric Worldwide, where she served as a design director while also acting as owner and creative director of Das Grid Ltd. She spent over four years with Fabric, working on the award-winning “It doesn’t count if…” social campaign for KFC. Prior to Fabric, Pleydell-Pearce served as a senior designer at Razorfish UK, working with clients including Samsonite, Unilever and Audi. She originally arrived at Razorfish in 2006, making her way up the ranks of the design department following her role as senior designer at pureprofile in her native Australia.

“Lauren is a rare talent with a proven track record,” said Wunderman CEO Chris Perry. “She is a true digital professional and brings passion to the smallest
design details with an understanding of how to simplify things so they really connect to people. Her hiring is part of our commitment to hardwiring data-driven creativity across the agency.”

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