Omnicom multicultural agency LatinWorks expanded its leadership team with the arrival of Leo Olper as senior vice president, managing director and the promotion of Christy Kranik to partner, chief client officer.
Based in New York, Olper will be tasked with account stewardship for a sizable portion of the agency’s client roster, working closely with Kranik on evolving strategic client service. He arrives at LatinWorks from d expósito & Partners, where he spent over four years as partner, business development and integration officer. Before that he co-founded Havas’ Totality multicultural practice and served as its CEO. Olper also spent nearly a decade at Lapiz Leo Burnett, rising to the rank of senior vice president, COO before leaving to become CEO Euro Latino for Euro RSCG in April of 2010.
Kranik has served as executive vice president, general manager for LatinWorks since being promoted from her previous role of senior vice president, managing director in November of 2015. She originally arrived at LatinWorks in April of 2004, following nearly five years with Dell, where she worked her way up from print advertising manager to senior advertising manager, global brand strategy.
“Leo’s arrival adds a new and welcomed dimension to our team,” Kranik said in a statement.
“I’m excited to join an agency with the creative track record of LatinWorks” added Olper. “I look forward to this new chapter of my professional life and to the opportunity to work with Christy and the rest of this outstanding group of talented people.”
LatinWorks also announced a series of other executive appointments. Marc Wilson will serve as vice president, strategic planning; Scott Radigk as CFO; Michelle Aldrich was named vice president, financial operations; and Luis Guido, who formerly served as director of the agency’s experiential and shopper marketing group, returns to LatinWorks as vice president, experiential marketing.
“These leadership appointments, and the elevation of Christy’s position to Agency Partner, are intended to not only recognize the individual contributions each has made to our agency, but also to help accelerate our transformation to a world-class organization that is able to adapt to changing client needs, in what has become a very dynamic marketing universe,” LatinWorks CEO and co-founder Manny Flores said in a statement.