Being Nov. 1 and all, the folks behind “Young Glory” have kicked off the second round of the second installment of their 30-and-under global creative competition, which carries the mantra “8 Months. 8 Briefs. 8 Big Name Judges.” The “big name” up to bat this month is TBWA\Worldwide digital ECD David Lee, who’s reworked his November brief to reflect what many in the Northeast are going through in the wake of Hurricane Sandy.
In Lee’s own words, “”Being one of many experiencing the power outage in downtown Manhattan, it’s been amazing to see all the crowds huddling up next to available power sockets in stores and restaurants, to mobile generators on trucks letting people power up their phones. Sometimes you need a once in a lifetime event like this to realize how much we take for granted. I’m sure many of the pain points we’re going through right now will turn into seeds for amazing new product ideas and new creative solutions.”
So, Lee’s brief reads as follows:
- 1.Come up with an idea for a new product innovation, branded utility, location based service or partnership to help with people in need with limited power and connectivity.
- 2. Find a way to get this out to the world. How do people find out about it?
If you care to take part in Young Glory, give it a go here.