After seemingly staying off ad land’s grid for the past year, Lars Bastholm has returned full-force to the industry as he’s now assuming the first-ever global chief creative officer position at Publicis Groupe-owned agency, Rosetta. Last we heard from Bastholm, well, besides his regular Facebook posts that is, the creative exec left his gig as CCO at Cheil USA a year ago and headed to the West Coast.
Now, as global CCO, Bastholm will indeed remain out west and lead his creative department out of Rosetta’s L.A. office. By now, you’re probably well-acquainted with Bastholm’s resume, but we’ll regale you anyways. Prior to his yearlong stint at Cheil, Bastholm spent two-and-a-half years at Ogilvy, where he last served as CCO (and gave us this memorable moment in the process). During his career, Bastholm of course also spent nearly five years at AKQA, during which time he helped launch the agency’s New York office. In a statement, the new Rosetta global CCO says, “I’m looking forward to joining a group of hungry and passionate colleagues at this very exciting time of growth and expansion for Rosetta. Rosetta has been flying somewhat under the radar in the agency community, but its growing global client roster and outstanding work ensures that it won’t be for long.”
Bastholm will officially assume his global CCO role at Rosetta on 11/11 and will oversee creative for the likes of Marriott, Luxottica, Allergan and some yet-to-be disclosed “major technology clients.”