The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.
In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.
The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.
Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…
Laughing all the way to the bank, this guy.
Agency: BBDO New York
Client: Foot Locker
Title: “Short Memory Part 2”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Copywriter: Mike Motch
Art Director: Austin Mankey
Directory of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Worldwide Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive
Director: Jim Jenkins
Exec Producer: Ralph Laucella
Exec Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Eric Steelburg
Editorial Company: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editor: Nick Divers & Mike Leuis
Sound: Heard City
Sound Mixer: Keith Reynaud
Online Editorial: Smigital
Smoke Artist: Jim Hayhow
Asst Smoke Artist: Joseph Miller
Colorist: Tim Masick
GFX: Hornet Inc.