Never mind that he co-starred in the Cannes Silver Lion-winning Nike “Fate” spot directed by David Fincher; here’s where LaDainian Tomlinson truly flaunts his marketing skills. Though this electric boogaloo was concocted a couple of years ago, it’s been thankfully exhumed due to LT and his San Diego Chargers’ big playoff game against the Jets this weekend.
On his Twitter, LT said this was “a Nike marketing video made 2 years ago.” According to Pitchfork, the star running back claims this was directed by Tim and Eric of Tim and Eric, Awesome Show, Great Job fame when in fact it was actually helmed by Tim Skousen and the music was provided by Chicago DJ duo Flosstradamus.
With purposefully bad production value but a bumping soundtrack, we’re hard-pressed to choose whether the “Electric Glide” beats the “Super Bowl Shuffle”.
Via Stereogum