We’ve seen a lot of ads in the recent past dedicated to a variety of company’s latest smartphones. Yeah, technology is cool and all, but props to Sony Ericsson for injecting some humor into ads for their latest product, Xperia PLAY.
Debuting today on YouTube are five spots from Sony and McCann starring comedian Kristen Schaal of Flight of the Conchords and The Daily Show fame. Helmed by SNL and Portlandia director Jonathan Krisel, the spots highlight the phones unique gaming abilities above all else. In a press release, Peter Farmer, head of marketing for North America, Sony Ericsson says, “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.”
What other kind of phone would you expect from the company behind the PlayStation 3? Credits, and Schaal ready to “blow the heads off her mother f&$%#*g enemies” after the jump.
Agency: McCann Worldgroup NY
Creative: Sean Bryan, Tom Murphy, Dan Kim, Sarah Toler, Jason Schmall
Production: Minnie Tran, Eileen Feeney, Danielle Korn
Account: Jeff Geisler, Jordan Wheeler
Production House: Caviar Films
Director: Jonathan Krisel
Edit Company – Post Op
Editor: Ed McGowan
Assistant Editor: Jamie Connors
Graphics/Effects: Joseph Spaid, Joshua Gross
Post Producer – Jeff Fischer
Sound Design: Gerard McConville