Kraft Mac & Cheese Turns to Twitter for TV Spot

By Bob Marshall 

Who would’ve guessed that Kraft Mac & Cheese would become one of the most talked about products in social media?

Following the company’s successful “Twitter Jinx” campaign that ran earlier this month, Kraft and agency CP+B are hoping to make “Mac & Cheese” a trending topic on Twitter once more. A new campaign will turn five Mac & Cheese-related tweets into commercials for Kraft, which are being produced in a multiple-set L.A. studio. And, one of the spots is set to air tonight on TBS during Lopez Tonight and Conan.

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In an exclusive interview with Mashable, Noelle O’Mara, senior brand manager at Kraft Macaroni & Cheese, says that while she doesn’t know if the campaign will be a one-time thing, she is optimistic about the campaign, saying “I think social media has given us the opportunity to engage in real time.” A look at Mac & Cheese’s Twitter page shows the company busy asking Twitter users for permission to use their ideas.

Update: We just received the first spot from the Twitter contest that was influenced by a tweet from @U_kant_Be_Me. It reads: “Eating mac n cheese cause I cnt sleep” Sounds like Kraft still has Ted “Golden Voice” Williams in its employ.

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