Korean Air Lands on Madison Ave

By Erik Oster Comment

Korean Air has landed downtown in Madison Ave, with a new, interactive video wall aimed at enticing business travelers.

The immersive, interactive wall, designed by Pearl Media, was installed at 335 Madison Avenue — a location strategically selected for its heavy foot traffic and proximity to Grand Central. Visitors to the wall, after activating it through gesture-based technology, are invited to choose from a list of cities, including Dubai, Bali, Seoul and Prague. Then, the video screen immerses them in the selected location and prompts them to take a photo, which can then be emailed and shared on social media. A sweepstakes is also part of the promotion: nine winners will receive a $500 Korean air voucher.


The experience “…is intended to be a market disrupter to encourage travelers to consider Korean Air,” says Pearl Media CEO Josh Cohen, who adds, “Breaking demanding business travelers out of their familiar patterns is an ongoing challenge for airlines.” And yes, Pearl Media’s Korean Air experience attempts an intriguing solution. It also looks pretty fun. Check it out for yourself if you’re in the neighborhood, and let us know what you think in the comments section.