With the NBA season in full swing, W+K Portland has launched the next phase of its Nike “MVP” campaign featuring puppet versions of arguably the league’s two biggest stars: LeBron James and Kobe Bryant.
The ad above dubbed “Mystery of the Missing VII” follows the chatty puppets who are joined by their even chattier (see: annoying) sidekick Lil Dez and a detective who’s trying to find the whereabouts of LeBron’s missing Air Max VII kicks. It’s part one of two so you’ll just have to sit and wait in anticipation for the next episode. The spot below meanwhile, was the kickoff ad for MVP “Season 2”. Credits for “Missing” are after the jump.
Agency: W+K Portland
Creative Directors: Alberto Ponte, Jeff Williams
Copywriter: Edward Harrison
Art Director: Max Stinson
Producer: Bill Davenport
Account Team: Alyssa Ramsey
ECD: Mark Fitzloff, Susan Hoffman
Agency EP: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Jeff McDougall
DP: Seamus McGarvey
Editorial Company: Beast
Editor: Paul Norling
Post Producer: Dave Sellars
Post EP: Valerie Petrussen
Music+Sound Company: Music Works
Composer: Jim Bredouw