Lori Senecal has been named president, CEO and sr. partner of Kirshenbaum in a move that adds her name to the company, which has been rebranded Kirshenbaum Bond Senecal + Partners. Senecal left her position as president of McCann Erickson New York to take the job.
In an email to AgencySpy, the company writes,
“We’re very excited to tell you that we have appointed Lori Senecal as Senior Partner, President & CEO and rebranded the agency as kirshenbaum bond senecal + partners. In this new role, Lori will take over day-to-day leadership of the agency and become a member of the board of directors.”