Think about the best work you’ve ever done in advertising. We’ll give you a moment to reflect on it — because it probably never came to fruition for one reason or another (we blame those good for nothing clients, or something). Well now there’s a way to showcase your hard work, and soon there will be a book — Steve Hall of Adrants fame is slated to edit said book, which will be filled with the 50 best “killed ideas”.
Where does he obtain the dead work? Glad you asked — check out killedideas.com, where you can submit your blood and sweat and tears in jpeg form. The publishing company behind the project, called Blurb, assures AgencySpy that there aren’t any legal issues to worry about (since, you know, either your agency or your client owns the work you do — and might not want “better” work getting out there. Here’s what Blurb’s legal eagles told us:
1) It is the submitter’s responsibility to certify that the idea is/was theirs, or was created collaboratively with a team on which they worked.
2) During the submission process they are given the opportunity to “anonymize” their submission — both at the employer level, and at the client/brand level.
Click continued to see the official legal speak.
In case you’re wondering, “Killed Ideas is looking for the best ideas that never saw the light of day. Whether it got killed internally, or by the client, doesn’t matter. We want to hear them all.”
Be sure and hurry, there are just 35 days until the submitting is cut off — and then your great campaign will really be muerto. Erm, at least until Volume 2 comes out.
More: “Adrants Gets Sued By Virgin America”
Submission Promise: Our Promise
Our goal is to give killed ideas some overdue recognition. We want the best of the best, and we’re sure you’ve got it. Assets you submit will be incorporated into a book by our designers, or used on our blog (or both), and we’ll make sure your ideas shine.
Submission Promise: Your Promise
By submitting, you are giving us permission to use your submission at killedideas.com, in KI Volume 1 — or both. You know the legal spiel — rights to the media you provide (images, storyboards, video, cocktail napkin sketches) must be owned by you, your team or your employer. If you use any licensed artwork, by submitting you certify that your license applies to digital or print media rights too.
Submission Promise: Don’t get the fear
Client confidentiality is a tricky issue. We don’t require that you disclose your client during the submission process. Branded work is the ideal, and we need the context to identify the greatness here — the business case, product category, competitive environment, etc. The more context given, the more your work shines brightly among a galaxy of stellar ideas.
What we need from you
Let us know about your idea, why it was killed and why we’d be crazy not to bring it back to life here. Visual assets help us tell the story, so we want the best you’ve got. And we’ll need your contact and agency information.