Kia Says You’re a Hampster, Spinning Aimlessly, Unless You Drive Their Car

By Matt Van Hoven 

For less that $14k you can pick up a Kia Soul &#151 a car that the automaker hopes will sell with some help from cutesy head-bopping hamsters. In the above ad by David & Goliath, three hamsters cruise in a pimped out version of the Soul (presumably optioned-out), zooming past other hamsters who are stuck running in place in their hamster wheels. It’s all very mid-90s Nissan (think “Toys”), and kinda Scion-ish if you ask us. But hey, there weren’t enough square cars already so thanks Kia, for this addition.

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We’re being sarcastic. There’s the Scion xB, Honda Element, Ford Flex and now the Soul. It’s getting crowded in here.

More: “Reality In Auto Advertising: The ‘Hyundai Assurance Program’

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