Now that the Yo Gabba Gabba characters and The Heavy song have been thankfully tucked away in their drawers, David&Goliath is attempting to open up new doorways for Kia in the spot above called “Sweet Dreams.”
The spot takes us on a journey through a little boy’s imagination as his race car bed turns into a real car, his closet doors open to a magical world and we’re off. Not bad. Nice piece. Midsize sedan, though? Wrong car. Give it up to D&G for trying, though.
Kia decided it was time to elevate the midsize category and show its true potential. The automaker’s goal? Encourage kids to pin up a poster of the 2011 Kia Optima rather than a $250,000 shiny red Ferrari or fancy luxury sedan which is a very tall order if you ask us. This spot fits better for a sports car or luxury sedan, not the Optima. View agency credits after the jump.
Credits
Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director: John Battle
Copywriter: Noah Phillips, Linda Knight
Art Director: Joseph Danluck
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Agency Producer: Mary Ellen Duggan
Executive Producer: Christopher Coleman
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Mary Ann Marino
Director of Photography: Lance Acord
Producer: Pat Frazier
Production Designers: Tom Foden & Colleen Atwood
EP/Owner: Jackie Kelman Bisbee
Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producers: CL Weaver & Cassie Hulen
Producer: Esther Gonzalez
Editorial: Spinach
Editor: Adam Bright
VFX, Finishing & Color Correction: d train fx
Lead VFX Artist & Colorist: Ben Gibbs
2D Artist: Casey Price
2D Artist: Yosh
2D Artist: Andy Edwards
2D Artist: Lauren Riedel
Executive Producer: Dan Connelly
VFX Producer: Bernadette Castillo
Post Producer: Shannon Preece
Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Senior Producer: Adrea Lavezzoli
Sound Design: Amber
Sound Designer: Johannes Hammers