Kevin Steals Ian From Wendy’s


By SuperSpy Comment


The headhunters and big deals over at Saatchi are masters of employee thief. Wendy’s chief marketing officer Ian Rowden has bailed on the restaurant in favor of Saatchi & Saatchi. Rowden quit Wendy’s in December and is now chairman and CEO of Saatchi’s Asia-Pacific region. Jim O’Mahony oversaw the region as CEO for China, Russia, India and Brazil, but has left to become managing director of Inspiros in New Zealand.

Rowden is responsible for hiring Saatchi and MDC Partners’ Kirshenbaum Bond + Partners.

In a statement, Kevin Robert said, “Someone with Ian’s unique ability and knowledge of the region and its dynamics will be an asset in building success and strong emotional connections.”