And now, for a little midday silliness courtesy of Whit Hiler, a creative at Lexington, KY-based Cornett Integrated Marketing Solutions who’s perhaps better known as one of the parties involved with the ongoing grassroots tourism campaign, “Kentucky Kicks Ass.” Hiler, who’s also been prone to shock and amuse on Reddit in recent months with his array of fliers, has now reteamed with his Cornett IMS crew to launch the patent-pending “Beardvertising,” which he dubs “the real native advertising.”
To be honest, we’re surprised we haven’t seen something this ridiculous before, though ad folks have ventured into “beard-selling” in the past. Anyhow, inspired by stats saying that 55 percent of males worldwide now have facial hair, Hiler and company are now seeking out men with beards that want to make money hosting, yes, “BeardBoards,” patent-pending miniature billboards that clip onto a beard. As you can see, this pretty much only applies to those in the ZZ Top/Williamsburg realm of beard growth, so it looks like we’re out the running (and from the looks of it, thank heavens). Along with brave participants, Cornett IMS is also looking for partners to advertise on BeardBoards (and we’ll be damned, they already have two). We’re just wondering why they didn’t think of this ahead of winter.