If you have nightmares about snakes (as I often do), be prepared to close your eyes when the “Red Riddler” leaps out of the cupboard in this Kellogg’s Crunchy Nut spot from Leo Burnett London.
The 30-second TV ad brings the brand back to one of its traditional taglines: “The trouble is they taste too good.” That’s why the snake somehow jumps up the snake catcher’s shorts; his assistant couldn’t resist the Crunchy Nuts (whose crunchy sound provoked the serpent) on the kitchen counter. The assistant’s excuse, as the snake catcher writhes on the floor? “Sorry mate, they’re nutty.”
In a charming British interpretation, the statement introducing this ad says it appeals to the spontaneous, “ooh, go on then” side in everyone. So next time you’re debating between cooking fish sticks or pouring yourself a bowl of cereal, say “ooh, go on then” in a British accent in your head, and see which meal appeals to you more. If you don’t say Crunchy Nuts, you have no sense of true indulgence.
Credits after the jump.
Project: Crunchy Nut
Client: Peter Harrison, Marketing Director, Kellogg
Creative agency: Leo Burnett London
Creative Director: Justin Tindall
Copywriter: Ed Morris & Andy Drugan
Art director: Ed Morris & Andy Drugan
Planner (creative agency) Josh Bullmore, Tom Sussman
Media agency: Carat
Planner (media agency): Nick Harper
Production Company: MJZ
Director: Rocky Morton
Editor: Joe Guest at Final Cut
Audio post-production company: Soho Square Studios
Exposure: National TV