It looks like KBS+P’s relationship with BMW has turned from temporary to permanent as the New York-based, MDC-owned operation has been named lead creative agency for the automaker’s North American business. KBS+P beat out Martin, Gotham, Cundari and Grey West for the account, which went back into play in March. Of course, it didn’t hurt that KBS+P had already been working on a national project basis for BMW ever since the latter’s former lead creative agency, GSD&M, resigned the account at the end of last year. Adweek has more on the matter here.
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