KBS+P Involved in Steak ‘n Shake Review

  • SHARES

By Kiran Aditham Comment

Steak ‘n Shake, the restaurant chain that was a godsend many a night for yours truly during the college days, launched a review recently and sources familiar with the matter confirm that Kirshenbaum Bond Senecal + Partners is one of the agencies pitching.

According to a report from AdAge just last week, Steak n’ Shake has basically been without an AOR for some time, working briefly with Zimmerman recently and the now-defunct Varnson Group before that in 2009. Previous to that, Steak n’ Shake worked with Young & Laramore from 1990-2008 . Kantar Media adds that Steak ‘n Shake–which is seeking its third agency in two years if you’re keeping score–has been upping its ad spend over the course of the last three years, spending about $17 million in U.S. measured media in 2009. Judging by Zimmerman’s stellar work for the brand (below), we’re shocked that Steak ‘n Shake put its creative account into play yet again.

In other KBS+P news, we’re hearing from tipsters that the agency has landed Super Bowl work for BMW, an account we previously mentioned that GSD&M is resigning by year’s end. We’re still awaiting confirmation on this.