Kapitall Casts Jesus in ‘Revolutionary’ SWELL Campaign

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By Patrick Coffee Comment

Online investing platform provider Kapitall just released what we’ll call “an historic” campaign with creative by New York agency SWELL.

The series of quick vignettes begins with a bit of light-hearted sacrilege:

In keeping with the “revolutionary” theme, there’s thirty seconds of the wrath of Kahn after the jump.


…a post-Liz Taylor Cleopatra:

…a dumbed-down Da Vinci:

…and, finally, a veteran Communist in his element: the kitchen (sans motorcycle and diary).

They’re not courting controversy; they’re demanding it.

Company: Kapitall
Creative Director: Juan Sebastian Cruz
CMO: Pascal Ehrsam
Head of Brand Strategy & Acquisition: Tarana Mehta

Direction, Production & Post-Production: SWELL

Agency: SWELL
Creative Directors: Tarik Malak & Timothy Douglas
Concept & Copy: Tarik Malak, Timothy Douglas, William Miesmer, James Acierno
Account Manager: William Miesmer
Head of Production: Mike Leonhard
Head of Post-Production: Rena Musumeci

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