We received an interesting email quite early this morning from JWT CD Tim Nolan. Since leaving Brooklyn’s Hush Studios in November, Nolan has been a witness to JWT’s “Two-Hour Tuesdays,” which allows for quick creative side-projects used to get the ideas rolling.
In a fit of delirious inspiration, Nolan concocted “Pitchmode,” a beta website, Twitter #hashtag and, most importantly, a state of mind. Nolan sees Pitchmode as an opportunity for advertising professionals to “reach out to your fellow industry monsters churning out the magic late into the night and let them know you are right there with them.”
Are you awake at 4 a.m., empty bottle of liquor on your desk and drenched in anxiety-induced sweat? You’ve worked your ass off, and you’re praying to every religious entity that you can think of, hoping your client sees your ideas as creative genius and not stupid drivel. Hey, you’re in Pitchmode, and wouldn’t be nice if a colleague or competitor in the ad game extended a virtual shoulder to cry on via social media? Maybe you just need to know you’re not alone, and a visit to Pitchmode’s website will give you reassurance that people around the world are standing there with you. As @tim_nolan says, “#Pitchmode knows no boundaries.” Truly, it’s about #SurvivingInAdvertising.