JWT and MindShare won Royal Caribbean. They beat out a Saatchi & Saatchi and MediaVest pairing as well as a DraftFCB and Initiative mash-up. From AdWeek:
Arnold worked on the account for a decade and recently fashioned campaigns tagged “Get out there” using Iggy Pop’s raucous thumper “Lust for Life” as a soundtrack. That shop cut 25-30 employees, perhaps 5 percent of its Boston headquarters staff, last month in anticipation of the cruise line’s departure.
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