J. Walter Thompson New York named Jennifer Usdan McBride as director of digital production, MediaPost reports. She will oversee all digital production for the New York office, reporting to Lisa Setten, head of integrated production.
McBride joins JWT from Deutsch New York, where she served as vice president, executive producer since September of 2012, working with clients including Microsoft and PNC Bank. The move marks something of a homecoming for McBride, as she was an executive producer at JWT New York before leaving for Deutsch and following a brief stint as a freelance senior interactive producer with BBH New York. McBride was a co-founder of both baby book iPhone application Emmbook and “chef-focused video restaurant guide” Savory Cities. She has served as a series producer for VH1 and Discovery Health and served a three year stint as a post production producer for Comedy Central’s The Daily Show with Jon Stewart beginning in 1996.
“Jennifer is a wonder to work with, an incredible creative thinker who is tireless in her efforts to elevate the work and bring innovative ideas to life,” Setten told MediaPost. “Add to this her knowledge and past experience with our clients, we feel extremely fortunate to be welcoming her back to the J. Walter Thompson family.”