Back in January, J. Walter Thompson announced the launch of Mirum, a “global digital and innovation network” that employs more than 2,000 in 40 offices across 17 different countries.
When the announcement went live, JWT named Dan Khabie, formerly of digital shop Digiteria, as its first North American CEO–and today he named JWT ECD Frederic Bonn as the new entity’s first chief creative officer for North America.
JWT’s New York office hired Bonn to run its digital creative team last January. He previously spent four years at Razorfish in GCD/ECD roles working on Mercedes-Benz, Uniqlo and Citibank–and before that he led the Ogilvy Interactive creative department in Paris.
The release tells us that Bonn will be “tasked with delivering transformative ideas” for Mirum clients, which include Rolex, HSBC, Qualcomm, Mazda, Nokia and (of course) many more. The key to his new role will be “deepen[ing] the consumer connection with brands” via our best friend, technology. As Bonn himself puts it, “Technology is, now more than ever, creating new consumer behaviors and expectations” and giving agencies new ways to help those customers figure out where to spend their money.
Bonn will remain in New York reporting directly to Khabie.