JWT announced today that Lucie Greene has been appointed as worldwide director of JWTIntelligence. She will be responsible for “driving JWT’s consumer insights and trends-focused initiatives, adding bench strength to the agency’s trends unit, JWTIntelligence.” She will be based out of New York and report to JWT Worldwide Planning Director Guy Murphy.
“Lucie’s experience is a strong complement to JWT’s longstanding and highly respected trends unit. She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands,” said Murphy in a press release.
Greene joins JWT from LS:N Global, the forecasting division of London-based trends consultancy The Future Laboratory, where she led a team of researchers that forecast trends for clients such as Nike, Google, Marks & Spencer, H&M, Estée Lauder and Westfield. She also presented for organizations including Estée Lauder, Virgin, Rolls-Royce, and Ralph Lauren on trends, and led strategic content partnerships with Retail Week Live and Cosmetic Executive Women. Prior to joining The Future Laboratory, Greene was a regular contributor to The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph, while working with clients such as Richemont Group, LVMH and Space NK on branded content projects.
“JWTIntelligence has established a culture of futurism, trends and consumer insight at JWT. I’m looking forward to building on this even further, working with JWT’s new and existing clients to
create innovative, inspiring and future-facing platforms and strategies,” Greene said. “JWT has always been regarded as a pioneer in its field and I’m proud to be joining such an iconic company.”