DDB California has announced the addition of Jonathan Byrne as creative director. In his new role, Byrne will “oversee the ongoing diversification and integration of new skill sets into the creative department.”
“I’m excited to join DDB California and build something really unique there,” said Byrne. “Clients and agencies alike are searching for the ‘new way’ of doing things, but we all know the ‘new way’ will be outdated the moment the meeting ends where it’s introduced. The answer is as timeless as our business and it starts with smart, nimble minds. I’m fortunate to have found a trove of them ready to be ignited.”
Byrne joins DDB from Venables Bell & Partners, where he spent a decade, first as an art director and then as an associate creative director. He has created award-winning work (The One Show, the Effies, and the ADDYs, to name a few) for such clients as Audi, Slim Jim, Orville Redenbacher’s, Coca-Cola brands, and, most recently, the worldwide Reebok account.
“JB is a modern-day creative thinker,” said DDB California CEO and president Mike Harris. “He thinks in terms of ideas, not tactics. He’s the kind of creative that every agency needs today and we are happy to have him.”