Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start.
Rather than simply sweating because he was pick #22 in the first round of the draft, he’s sweating here because he has yet to meet his daily calorie count.
Manziel also stars in a new Nissan ad launched today, but we have to wonder whether he will become the celebrity he was born to be given the fact that he’ll be watching the season opener from the sidelines.
Maybe he just needs to serve as the butt of the joke in his next ad.
Agency: BBDO New York
Client: Snickers
Title: “Johnny Jamboogie”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Producer: Patrick Smith
Executive Music Producer: Melissa Chester
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Production Company: Radical
Director: Steve Miller
Executive Producer: Frank Scherma
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
Director of Photography: Mandy Walker
Production Designer: Tom Foden
Recording Studio: HeardCity
Mix House: Heard City
Audio Engineer: Philip Loeb
Edit House: Cutting Rooom
Editor: Chuck Willis
Managing Partner: Willis
Executive Producer: Melissa Lubin
Producer: Anna Petitti
Visual Effects House: Light Of Day
Music Track: “You’re My Love”