john st. takes a different approach to back-to-school for Future Shop, reminding students, “You’re not shopping for back-to-school, you’re shopping for your future.”
The broadcast and online pre-roll campaign features students depicted in their future careers as an astronaut, marine biologist and robotics engineer, decked out in the latest tech from Future Shop. john st.’s campaign also includes “out-of-home transit shelters, digital interactive video, rich online display and Future Shop in-store signage.” The agency also tapped professional futurist Trevor Haldenby, “to help provide a glimpse for students into the potential future and careers they will eventually step into.”
“We like how simply this idea re-frames the ‘Back-to-School’ time in a way that is really relevant and ownable to Future Shop,” explains john st. Executive Creative Director Angus Tucker. “The truth is that a lot of the tech they sell can have a dramatic impact on a kid’s education and future, and ‘Future Shopping’ is a fun way to bring that out.” Stick around for credits after the jump.
Credits:
Client: Future Shop
Title: Future Shopping
Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Emma Wathan
Copywriter: Martin Stinnissen
Lead Agency Producer: Cas Binnington
Agency Producer: Jen Shapiro
Associate Creative Director, Design: Tony Ponzo
Designer: Jonathan Mutch
Account Service: Ian Brooks, Jared Applebaum, Lauren Aitchison, Caitlin Elliot
Brand Experience/Planning: Adam Ferraro
Production Company: Soft Citizen
Director: Aircastle
Editing: Relish Editing
Post Production: 567
Music & Audio Production: Pirate Toronto
Voiceover and Product-Related Post Production: Bear Studios
French Voiceover Production: Audio Z