John Cameron Mitchell Takes Turn in Dior’s Directing Chair

By Michael Musco Comment

Anonymous Content along with Hedwig and the Angry Inch director John Cameron Mitchell recently put together a six-minute promo for one of the staple brands in the fashion world, Dior. The spot is entitled “Lady Grey London,” and takes you on a night out in London with Lady Dior as she basically bewitches all of the men around her with her beauty and Dior swagger.

X-Men‘s Magneto, aka Ian McKellen, must have had a blast on this one. I wonder how many takes it took to get the scene of him with his legs on Lady Dior’s shoulders. Oh boy! If you notice, he’s wearing a blanket on his lap. Haha, enough said.

Mitchell wrote the script and worked closely with Dior’s in-house creative group over a few weeks to complete the concept. Like all Dior campaigns, whether it’s the Marion Cotillard piece we covered or David Lynch’s 16-minute epic, they don’t know the meaning of a standard :30 spot though, we’re talking about Dior here. They have the piggy bank to produce full-length movies if they wanted. Credits after the jump.


Spot Title: Lady Grey London
Air Date: December 8, 2010

Client: DIOR
CD: Robert Lussier
Director of Creative Services: Mia Forsgren

Prod Company: Anonymous Content
Director: John Cameron Mitchell
DP: Frank DeMarco
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Dom Freeman