Johannes Leonardo Has Your Vacuuming Needs Covered

By Patrick Coffee Comment

Johannes Leonardo, the fashion-savvy New York agency most recently noted for winning the Estee Lauder account, has now picked up the vacuuming business. Like, all of it.

This week TTI Floor Care chose JL as its AOR, which means that the agency will handle creative for Hoover, Dirt Devil and Oreck. The review involved at least a dozen agencies, and TTI CMO Alan Gravely told both Adweek and AdAge that he was “blown away” by the JL pitch.

Johannes Leonardo CEO Michael Duda writes that he was attracted to the new client’s “visionary aspirations and a passionate commitment to change the category”, and the agency will create unique campaigns for each of the three brands.

But will they produce anything as elaborate as last year’s Exorcist parody?