Joe Bartolucci Rejoins Leo Burnett

By Kiran Aditham 

Long before Billy Mays stormed into pop culture and seared our eardrums in the process, Joe Bartolucci established himself as a pitchman of sorts in 1995 by serving as the Wienermobile Driver for Oscar Mayer. Hey, all creative directors have to start somewhere, and after stints at MARC USA and Tribal DDB, Bartolucci is returning to the Leo Burnett fold to take on said position.

The multiple Pencil-winning Bartolucci, who in his post-hot dog slinging days has crafted campaigns for Lowe’s and Wrigley’s, will oversee the creative efforts for both Leo Burnett USA and marketing services subsidiary Arc Worldwide.

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