Today marks the 50th anniversary of John F. Kennedy’s inauguration, and with that, Ogilvy & Mather celebrates his legacy via its “Ask Not” campaign, which stars late-night TV host, SNL alum and part-time Neil Young impersonator, Jimmy Fallon.
Comprised of three public service ads, the campaign encourages consumers to refrain from getting caught up in the trivialities, consumerism and celebrity worship that run amok in our brains and instead, to take action and become involved in our communities.
Ogilvy & Mather CD Chris Curry says in a statement, “John K. Kennedy was an incredible man. He challenged us to take a stand to be better than ourselves and to ‘dream’ of the impossible. This campaign was not only created in the memory of JFK, but inspired by him. We see the anniversary of the inauguration as an opportunity to make those words relevant again to a new generation, and inspire a kind of idealism and activism that can be in short supply these days.”
Also, check out the multimedia website created by JFK’s son-in-law Edwin Schlossberg, who has been working with Ogilvy and the Kennedy Library on this project for over a year.