We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.
CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.
The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.
Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?
And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP / GROUP CREATIVE DIRECTOR(s): Tony Calcao, Adam Chasnow
VP / CREATIVE DIRECTOR(s): Andrew Ure, Matt Denyer
ART DIRECTOR(s): Aimee Brodbeck
COPYWRITER(s): Jason Donaldson
VP / HEAD OF VIDEO, INTEGRATED: Chad Hopenwasser
VP / EXECUTIVE INTEGRATED PRODUCER: Aymi Beltramo
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: The Interrogate, Los Angeles
DIRECTOR: Amit Mehta
DIRECTOR OF PHOTOGRAPHY: John Zilles
LINE PRODUCER: HEAD OF PRODUCTION: Nathan de la Rionda
EXECUTIVE PRODUCER / PARTNER (PRODUCTION CO): George Meeker, Jeff Miller
PRODUCER (PRODUCTION CO): Christopher Gallagher
EDITORIAL COMPANY & CITY: Plus Productions, Santa Monica
EDITOR: Logan Hefflefinger
ASSISTANT EDITOR: Jon Grinberg
EDITORIAL PRODUCER: Andrea Krichevsy
POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica
LEAD COMPOSITOR: Aidan Thomas
COMPOSITORS: Claus Hansen, Ian Holland, Aaron Netiz
VFX SUPERVISOR: Rob Hodgson
PRODUCER: Paula S. Jiménez
GRAPHICS / ANIMATION COMPANY & CITY: BUCK, Los Angeles
MIX COMPANY & CITY: Beacon Street Studios, Venice
AUDIO ENGINEER: Mike Franklin
AUDIO ENGINEER’S ASSISTANT: Andrew Thomas
MUSIC COMPANY & CITY: Beacon Street Studios, Venice
COMPOSER: Andrew Feltenstein, John Nau
MUSIC PRODUCER: Adrea Lavezzoli
MIX PRODUCER: Caitlin Rocklen
SOUND DESIGN COMPANY & CITY: Machine Head, Los Angeles
COMPOSER: Stephen Dewey
TELECINE COMPANY & CITY: Company 3, Los Angeles
COLORIST: Stefan Sonnenfeld
GROUP ACCOUNT DIRECTORL: Kate Frazier
CONTENT MANAGEMENT SUPERVISOR: Kevin Sypal
CONTENT SUPERVISOR: Spencer Holmes
CONTENT MANAGER: Ashley Cochrane, Wendy Alexaitis
TRAFFIC MANAGER: Kelton Wright
JUNIOR TRAFFIC MANAGER: Jenna Kotarski