The French… Oh, la, la! They’ve always been a sexy type of people. Do I need to give you evidence? Look no further than their first lady, Carla Bruni. The woman is on fire. Fire I tell you.
So, I was a bit surprised to see that a new spot for Orangina from French agency, Fred & Farid, Christophe Lambert, and Psyop (they of Coke Factory fame) has come under fire. Well, perhaps the bursting spray from Orangina bottles with zerbas in bustiers riding on top might be a little too much. Just a little.
It seems that the Advertising Standards Agency (ASA) received 147 complaints, after the commercial was first screened on August 1 on E4 during an episode of How to Look Good Naked. A spokesperson said they had not decided whether to investigate the advert, which is due to be shown post watershed throughout August.[source]