Hip-hop MC Jay Electronica is leveraging his indie-cult status and newfound affiliation with Jay-Z’s Roc Nation imprint by, you guessed it, shilling for Mountain Dew. Thankfully, the soft drink brand’s Code Red line takes a backseat and lets the rapper take center stage, where he gets into the zone, unleashes a new take of his “Announcement” and professes how “hip-hop is different on my mountain.” Whatever, he’s got skills, is a hero to the blogosphere and this sure as hell beats the ten-billionth commercial appearance by the Black Eyed Peas.
via Animal New York
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