After a ten-year absence from the TBWA\ network, Laurent Janneau has returned to assume the title of worldwide managing director for the agency’s global Infiniti account. During his decade away from TBWA, Janneau first worked as an international account director at W+K Amsterdam on Nike, which called for him to lead creative development and global implementation of soccer–er, sorry, football–campaigns tied around the World Cup, Euro Cup, etc.
Janneau split from W+K in 2005 and returned to Paris to join up with O&M as group account director for Nestle Waters and GlaxoSmithKline. Two years later, he moved up the ladder at Ogilvy to take on the role of global business director for the agency’s Louis Vuitton account and most recently served as executive director at the Paris office. In his second tour of duty at TBWA (his first lasted from 1995-2001 at BDDP\TBWA Paris), Janneau will report directly to the Worldwide CEO/president Tom Carroll.