Actress Laurel Coppock, who plays Jan the receptionist in Saatchi & Saatchi LA’s long-running campaign for Toyota, recently revealed that she’s pregnant. Instead of attempting to hide the expectant mother’s pregnancy or concocting some kind of weight-gain narrative, Saatchi & Saatchi LA embraces the change in their new Mother’s Day spots for the brand.
The new spots continue in the same vein as previous “Jan” commercials, this time with mothers seeking safe vehicles for their children. In one of the spots, a couple explain that they need a quiet ride because their baby is a light sleeper, only to wake him from their excitement over Toyota’s sales event. It’s the kind of safe, family-friendly approach you’d expect for Toyota, especially for Mother’s Day. Another spot, “Spelling Bee” features a family with a young Spelling Bee finalist, which plays out just as predictably. Stick around for credits and “Spelling Bee” after the jump.
Leo Circo: Creative Director
Kevin Schroeder: Associate Creative Director
Randy Quan: Associate Creative Director
Rob Sondik: Producer
Steven Sluk: Group Account Director
David Kennerson: Management Supervisor
Chris Lambert: Account Executive
Don Rohn: Director, Connection and Insight Strategy
Olga Malin: Director, Strategic Marketing Insights
Jon Cindric: Project Manager
Kathi Bolliger: Integrated Business Affairs Manager