Digitas Boston, home to happy interns and such, is adding to staff this week, specifically in its creative, brand marketing and social units. First off, the Publicis/VivaKi shop has brought on Jamie Ferreira to serve as GCD and help lead creative across all business for GM (which Digitas still considered a top-tier client as of a year ago). Ferreira arrives from Mullen, where he was head of digital creative for three years and worked on accounts including JetBlue (“You Above All,” for example), Zappos, Timberland and the Boston Bruins. Prior to that, Ferreira spent three years at Arnold, where he was a CD on VW, ESPN, Goodyear, Radio Shack and Progressive.
As far as trying to boost its brand marketing and social capabilities, Digitas Boston has welcomed former Modernista! group director Darren Foot as SVP, director of brand marketing and Donna Tocci as VP/group director, social marketing to help lead the way.