Jack Daniel’s Toasts to ‘Independence’ in Banjo-Driven Campaign

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By Kiran Aditham Comments

The folks at Arnold Worldwide have launched a new campaign dubbed “Independence” for Lemmy and/or Kid Rock’s favorite beverage (we think), Jack Daniel’s. For this effort, the crew traveled down to Knoxville, Tennessee and hooked up with the artists at the nicely titled Yee-Haw Industries, which created letterpress poster art to celebrate Old No. 7 and independence (it’s July still, so we guess it counts).

The short doc above gives you a peek into the process of crafting the posters while a musician sets the mood with some fine banjo-playing (too stereotypical?). If you’re in the mood for art, patriotism and booze, look no further. You can check out the creative assets for “Independence” here as well as a 30-second spot after the jump.