Here’s another brilliant campaign that’s almost as good yesterday’s. This time, the agency is JAN Kelley Marketing from Burlington, Ontario and the client is Apple Auto Glass.
The first piece is entitled “Repair,” which was directed by Matthew Swanson as was the rest of the campaign. He did his thing so you really can’t blame him. We guess it’s a bit of a challenge to do something good for a client like Apple Auto Glass and they probably wouldn’t go for it anyway.
What kind of budget do you think they have? Everything can’t be brilliant, we suppose. Everyone has got to make a paycheck and to spit out something for these guys is a walk in the park and turns to money in the bank. Why even write about it if it’s so crap? It’s not always about award-winning ideas and strategies; it’s usually all about the green. View the rest of the campaign after the jump.