Since our original post about the apparent demise of Minneapolis-based agency Atomic (formerly Atomic Playpen), we’ve received a handful of tips regarding what transpired on that fateful Friday of July 12. We’ve emailed and calls to the office have the phone ringing, but here’s one account: “I am a former Atomic Playpen employee (I left the agency in 2012) and was told first -hand from several former colleagues who were still at AP that on Friday they were all called into a conference room at noon and told the agency was closing down. [JWT Minneapolis alum/Atomic president] Lydell [Capritta] delivered the news to employees.
As the phone still rings, we’re hearing that co-founder Troy Venjohn didn’t even show up to the meeting announcing the shuttering and that he is already getting another startup off the ground. From what we’ve been told, “a lot of talented people lost their jobs.” No word on numbers, but we’ll keep digging.