No, we’re not getting compensated for this, but those “idea engineers” at SapientNitro have been on our radar all week. The agency network has now appointing chief creative officers in various regions and the latest one is in New York. It’s been announced that Alan Schulman, who once served as an SVP/CD at McCann NY (on Coca-Cola and Sony) and ECD at imc2, has taken the role of CCO for SapientNitro’s New York operation.
His new boss, SapientNitro worldwide CCO Gaston Legorburu, says in a statement, “He is extraordinarily gifted at telling brand stories, and his philosophy is aligned with our strong and growing global creative team. Alan will play a crucial role, as we build on the incredibly strong momentum that is establishing SapientNitro as the leader in storytelling for the digital age.”