The hunk replaces the hulk so to speak as Isaiah Mustafa, “The Man Your Man Could Smell Like”, has returned as Old Spice body wash pitchman and suave counterpart to Terry Crews and his apparent roid rage in those loud Odor Blocker ads.
Here, Mustafa goes from imperative to interrogative in this new spot called “Questions,” another W+K Portland joint that has the actor glide again through various locales in a fast-paced, fairly seamless sequence. Though the novelty is somewhat lost at this point, we’re still entertained…or it could just be the ADD talking again. Tom Kuntz @ MJZ directed and The Mill handled VFX once again.
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More: “The Man Your Man Could Smell Like: Behind Wieden’s Old Spice Spot